This is a sponsored post. 

I admit it, I’m a perfectionist. Pulling my white towels out of the dryer and seeing a dismal coat of grey brings me dismay. Catch a colored sock among my towels from a load my husband did and mama’s on a rampage. That right: I separate my whites and colors and like my whites to be as clean and bright as they should be. Yet finding the right products to make this happen has not been easy. Many bleaches and whiteners claim to brighten and whiten but you never really see the difference from regular old laundry detergent. Well, that ain’t worth it, right?

That name we all associate with white and bright, one of the world’s best cleaners  and certain the most well-regarded of the bleach brands — Clorox® — has just launched a new product that brings new meaning to white and bright. Clorox® Regular Bleach₂ with CloroMax™ Technology packs the same whitening, dirt-fighting and disinfecting power we, our mothers and grandmothers have loved and trusted, while protecting surfaces† and keeping clothes whiter longer* for a powerful, more protective and easier clean. Woo hoo!

Clorox® products should always be used only as directed and we mamas and papas need to pay close attention when using them in the home, especially with little ones running around. Clorox® should never be used by children. When used as directed, the patented CloroMax™ Technology invisibly adheres to hard surfaces, forming a protective shield that repels stains to make cleaning quicker and easier. As a mom who spends countless hours cleaning and scrubbing counters and surfaces, as well as washing whites, this is music to my ears. By October 2017, the new Clorox® Regular Bleach₂ with CloroMax™ Technology will replace Clorox® Regular-Bleach₁ in most stores. Dilution and usage instructions have changed slightly for some surfaces, laundry occasions, and disinfectants. Please pay close attention to those.

I am honored to be spreading the word about a new edition to this classic product used by our mothers and grandmothers across generations.

Mamas, stay strong, stay clean, stay tough, and enjoy your gorgeous children in their bright whites.

Love, Melissa

To see more, click here to check out Clorox® and Alfonso Ribeiro celebrate Taco Tuesday and the launch of new Clorox® Regular Bleach₂ with CloroMax™ Technology!

This is a sponsored post. CloudMom received monetary compensation for this post. The ideas and opinions expressed in this post are my own.

†by reducing soil adhesion
*vs. Clorox® Regular-Bleach₁